20+ years leading across tech startups and global brands, now bringing order to your chaos. The strategic clarity you've been missing. The operational backbone to support it. And a right-hand who makes sure it actually gets done.
Twenty years building inside
Trusted by
You want a life as well as a business. Not a massive company, just a really profitable one.
But everything underneath it is a little slow, a little clunky, a little 'old you'. And that's costing you more than you realise.
You grew this one step at a time. Now you've never stopped to ask whether all of it is still fit for purpose.
Are the foundations strong enough? Are you heading where you actually want to go? Or does it feel like you've jumped on a train with no idea if it'll make it to the destination?
That's where I come in. I'm your co-pilot. I build the structure, the priorities, the offer architecture, the systems, whatever it is that's stuck and would make everything else easier.
I make you feel proud of your business. Not exhausted by it.
"You're a sense-maker, nervous system nurturer and get-shit-done wonder-woman. You hold me to account with a balance of human nurture and business sense. A strategic co-pilot who sees the big picture whilst also knowing the systems needed to deliver and uphold that big ambition."
Most businesses at this stage don't need more ideas. They need someone who can see what's actually going on, make the call, and move things forward. A right-hand who holds the strategic view while keeping the day-to-day from falling apart.
That's the work. And every time we meet, it moves through the same three things.
Everything that's swirling, stalling, or costing you more than you realise. No agenda required. Just bring where you are.
Because the problem you walk in with is almost never the one that's actually holding you back. This is the bit most people skip, and why things don't change.
Not a framework. Not a worksheet. The actual thing: a restructured offer, a pricing logic you can defend, a system that works without you holding it together with your bare hands.
"Laura is a genius at pulling ideas out of your head, pressure testing them to sort the diamonds from the duds, and building a practical action plan. Her ability to break things down from big noise into simple steps, even within a 90-minute session, is second to none."
Strategic business support for small business owners who want to grow without building a massive team. Every tier produces something tangible, the question is how much of the building you want to do yourself.
90 minutes to get to the real problem, not the one you walked in with.
For any business owner ready to stop going in circles.
Half a day together to map the whole picture, find the gaps, and start fixing them. Not a talking session. A working one.
Either a 1:1 intensive with a solo founder, or a facilitated strategy day with a small team.
Two sessions a month where you leave knowing exactly what to do next. You do the work. I keep the map.
For business owners who need a trusted thinking partner and business mentor, not just another coach.
Embedded in your business, thinking and building alongside you. Whether you're a solo founder or leading a small team, the work is the same: find what's broken, build the fix, and keep everything moving.
For business owners whose revenue has outgrown the infrastructure underneath it.
Not sure which is right? Start with a free conversation and we'll figure it out.
Most people who can see what's broken can't build the fix. Most people who can build it don't stop to question if it's the right thing to do. That gap is where businesses stay stuck.
Twenty years inside scaling tech startups, including two early stage startups through a Series A and 4x headcount growth, and Booking.com through one of Europe's biggest tech mergers, means I've sat inside the chaos, made the decisions, and built things quickly under real pressure.
Not advised on it. Done it. Often with very little time and budget.
When I work with you, I'm not theorising. I'm drawing on rooms I've been in, problems I've untangled, and systems I've built from scratch. You get the operator's view, not the consultant's.
In their own words.
"Laura possesses the magical combination of strategic thinking and practical application that business owners so often struggle to find. She doesn't just consult — she gets in the weeds, understands your vision, and builds the bridge between where you are and where you want to be."
"Laura has changed my life. The week we started working together, it was genuinely the first time I had a calm nervous system since I started my business. Having Laura is like having a best friend and business partner in one. Truly life-changing stuff."
"Laura has made an enormous difference to both my business and my anxiety levels. She has a strong ability to bring order to the chaos, focus in on the key priorities, and help me find clarity in all the noise. I feel more focused, more motivated, and far less frazzled since working with her."
"Laura took everything I couldn't quite articulate about my business and turned it into something clear, structured, and usable. She listened to how I naturally operate and built around that, not from a generic playbook. The result feels like me."
"What Laura brings to the table is clear and immediate value in impacting true leadership. She represents the interests of both the founders and her active clients — acting as almost a mediator to help us understand each other better."
"Laura helped me optimise my systems in just 1 hour — something I'd been putting off for months. She has a brilliant framework and is skilled at turning all the systems, or lack thereof, that are keeping you away from your optimum. If you're a business owner you need Laura."
"Bringing Laura into my business has made my next year feel calm, stable and possible. If you're even thinking about bringing her on board, do it right now."
"You called it before I even realised what was going on and helped me navigate the whole thing and turn it into gold. This is your zone of genius, the structural architecture of businesses like mine, and I trust you with it."
"I know it takes a village to raise a start-up, but personally, I think meeting Laura has meant the difference between success and failure. Don't think twice about working with her."
"I know it's a service I pay for but I am really actually personally grateful."
I'm a pattern-recogniser with a builder's twitch. I see the shape of what's broken before most people do, and I can't just diagnose it and leave. I need to stay and fix it.
My sweet spot is the middle. Founders who've built enough to feel the strain but aren't so big that nothing can move. Enough of a system to read, enough room to actually change it.
What I tend to spot that's harder to see from the inside: where the problem actually lives versus where it looks like it lives. The decision that's been circling for months, the team that just can't communicate, the thing that feels like a strategy issue but just needs the next step made concrete.
I'm also a people person in the most practical sense. I read rooms, make people feel genuinely heard, and turn that into teams that pull in the same direction.
In practice I'm the generalist you bring in before the specialist, the person who gets it before you finish the sentence, tells you the truth, and actually solves the problem.
I live in South Wales with my husband and two kids, usually trying to remember where I put my coffee.
From SXSW London panels to founder roundtables, I show up to talk about what I actually know: building solo businesses that don't crush you, scaling teams without breaking what makes them special, and the unglamorous middle of leadership and culture.
Spoken at
At SXSW London, Laura delivered some of the most high-signal, founder-relevant insights of the day. Bring her in early if you're serious about scaling without breaking what makes your company great.
If your business is growing and starting to feel the strain, the best next step is a Detangle. 90 minutes, £295. You bring whatever's on your mind. I'll find the thing underneath it. No prep needed. No pitch.
Or connect with me on LinkedIn first.